Eva Blanco Masias is Vice President of Enrollment Management at Santa Clara University. She has been with Santa Clara for 16 years and leads admission and recruitment efforts of first-year and transfer students, including all marketing and technology strategies. Under her leadership, the University has experienced a record-high number of applications and has expanded its national and international reputation. The student body – which is now over 50% of students of color and over 16% Latino - boasts the highest academic profile in its history and one of the highest retention and graduation rates in the country.
Prior to Santa Clara, Eva held a number of strategic and leadership positions at media companies such as Fox Latin American Channel, USA Networks Latin America, Discovery Networks Latin America, and El Sitio, one of the first internet portals in Latin America.
Eva has served on several non-profit boards and committees in Los Angeles, Miami, and San Jose. More recently, she was President of the National Catholic College Admission Association, Advisory Committee Member for the California College Guidance Initiative, and inaugural Chair of the Yale Latino Alumni Association. Eva, a first-generation college student, holds a bachelor's degree in economics from Yale and a master's in education administration from